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The Net TV - at least for now - is not an alternative to traditional television. At this time, either at this stage, is something that travels parallel to the TV home. Some of the reasons for this state are, for example, the ability to see the Net TV in your living room. To date, the PC remains the tool of choice for viewing and interacting with Net TV. This does not absolutely mean that they always will, indeed, in all probability (see the multimedia stations) we are getting closer and closer to the day when the PC, or its successor, will be located just below the TV (or monitor?) In Our salon.
However for now we must be satisfied to solve the logistical problems in their own way.

Linear or non linear

One of the fundamental (though not essential) the Net TV is its ability to provide video on demand. Rather than talking about on-demand non-linearity, the characteristics that virtually all Web browsers experience every time you move on the network. Just because a daughter of the Net TV network does not differ at all from today's dynamic navigation; I click on what interests me and I see it now! And it needs good drainage (download) locally!
Some argue that this characteristic of the Net TV makes the wrong comparison with television today. Also in future, therefore, is always thinking two approaches: a classical, linear, with a continuous video stream and a divesra, nonlinear, embedded in Net TV.
I think that the continuous video stream, the linearity, has really very important in certain situations and contensti. The characteristic of the nonlinearity is certainly not underestimated. But a tool like Net TV, need to, implementing even flow characteristics or live broadcast (streaming real-time). Nothing prohibits a site to offer a video window with a live format, just as happens today on regular TV.
It seems so obvious, if not assume that just one TV station Net will really under my TV will be difficult, at least for me, come back to see today's TV, so long as the format and offer Net TV is at least comparable what - forced - we see today.

Despite Net TV is very different, then, from an average television conitnuano some dynamics to affect the community and discuss these issues on the agenda, distribution, rights, advertising, marketing, net-working, user- generated-content, are just some of the issues that revolve around the "new" television, or television of the future.
However, we should think about how they might change our approach by adopting the Net TV instead of today's television. What accadreebbe? What would change?

1. The TV Guide

Here's the first thing that comes to mind that will make more sense in the new television viewing on the network. "What do tonight." Useless question on a medium such as the Internet: it will be the provider itself - the supplier of the channel - to inform us of his schedule, among other things non-linear! We will then enter the channel and see what can be broadcast! We may be informed by RSS Feed, Newsletter or a nice (if anything on the phone) will keep us informed about our favorite shows. So questions like "When do what?" Become meaningless anyone.

2. The death of WAP: media cross platform

"What is it?" Someone will say ...? The explosion of the most important medium of all - the video - the network is relatively recent. Even with the new Apple iPod Video had to appreciate the approach of a new era. With the iPhone - and the immediate release of competition (see " The second iPhone Nokia ") - the Internet in its entirety (mail, voice, mp3, video, etc ...) has entered the mobile as never before. Today already have FireFox, Opera or Mozilla on a phone is a standard, then it follows, that the site xyz is navigable in the same manner and from home (via PC) and by "street", for example via iPhone. One site, two different media: Convergent Media! Moral: Net TV has all it takes to explode as never could have done only a couple of years ago.

3. Shopping Tips

<> Subject hot, very hot indeed. Advertising is a crucial issue for Net TV? How, when, where, as it digest users, are just some of the questions that the whole community of marketing is paying. Probably advertising as we understand it is now dead. Surely you can not attack the Net TV as was done with the television home for a number of pretty obvious reasons.
Place ads, banners and advertisements before or after the video is starting to bankruptcy, there will always be someone able to eliminate them quickly, remember that we are on the Internet, anyone can contribute.
The only alternative - otherwise the whole system collapse, sooner or later - is a change of direction, a new business strategy, a new marketing that is able to evolve quickly as the same network community.

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