Not just the desktop browser or portatitli browsing the sites developed by us, now the era of mobile - the mobile browser - is widespread, thanks to devices like the Apple iPhone, Android, etc ... Moreover, even for developers for the Apple iPhone has become mandatory to understand to which device the application is running.
On the Web, the situation is similar to that contained in the Browser or Mobile Browser? , with the variant:
Our Web site is no longer viewed only from computer terminals. With the spread of mobile, thanks to Apple iPhone, access to the site or blog is increasingly being performed by a variety of mobile devices. Become a Web Developer so many need to be able to intercept and identify the different "agents", ie the means by which a user is viewing (browsing) our pages.
Available on the AppStore update to the 1.2 release of thefirst . Here are the release notes:
A total makeover at my studio ! Works to be enjoyed especially the part where I put the latest works, prototypes and logo-redesign 
Let's see how the 'advertising (henceforth Adv) is involved in the new dynamic introduced by Web2.0 (defined as User-generated) and mobility. As mentioned, a first element in common that they have the Adv and DRM is the need to be present on the devices Player.
The Adv plays an important role in the scenario of mobile and Net TV. New technologies have enabled an unprecedented dell'Adv, making it dynamic, interactive and "intelligent."
Continuing the discussion on DRM I would make now some considerations on the file formats and what can be "actually bought" and how the Internet and a PC.
First you need to keep in mind that not everything can be "really" bought with the Internet, at least not with the rapid and efficient formula for the download. When the MP3 format began to become popular, it went from 20Mbyte of a song, excerpt from an audio CD, compressed file to 2M, a time-saving download 10 times lower (with variations depending on the length of the track original and the type of compression used MP3). At the time, then, was the standard dial-up modem or 56K, then the MP3 format was a real revolution that has produced all that we see today in music on the Internet radio streaming, iTunes , P2P Applications, ability to listen to hundreds of songs in our car and mobile phone, etc ...
Downloaded the MP3s on a PC, these can again be converted to audio CDs and burn, so be played just like an original audio CD and without obligation to the particular devices that can read MP3 compressed format (even though today all latest devices and not only recognize the MP3, DivX, AVI, JPG, etc ...). At the same time the network has been able to even find all the equipment needed to play the coopertine an original disk so who had time and inclination, could "rebuild" at home a remarkable facsimile of an audio CD, similar to that in any store. The evolution and the low cost of inkjet printers (as is happening with the photo-digital) of blank CDs and cases, led to an increase of Piracy Audio esponensiale is that the "do-it-yourself production" of CD! You can even recreate the print on the blank CD superfiecie, making the final product sostanzialemente identical to the one purchased in the store (or purchased by mail)!
In practice, in short, with minimal expense to recreate the complete package of an audio CD at home, without discotarsi too original. We understand how all this has had and still has a considerable impact on the entire recording industry worldwide. Hence the protective systems become a central element, probably lagging the phenomenon itself.
I purchase and download the procedure has its maximum expression with the software applications. When you purchase software, surely, is most interested in is precisely the "File", and kit box, in this case, are irrelevant. In the DRM software applications are an environment conducive as the only device that can work is the Personal Computer. At the time of purchase, also, the end user indicates the type of personal computer and operating system that has, so "verticalization" all security procedures: as the activation keys, often working only for that special "edition "application.
In the near future, however, the inclusion of the operating system for mobile devices (see Apple iPhone) could impact on the software security practices. It is clear that, in short, you can use, for example, Adobe Photoshop on our phone (or something similar, given the evolution of the last generation mobile phone)! In this thing we will be forced to purchase separate licenses for use on PC and on various mobile devices (and not) in our possession?
The breath of fresh air brought by Web 2.0 has sparked a series of "beta" designed to "move" the software, as we know, directly over the network. Adobe, for example, has announced a version of Photoshop can be accessed via Internet browser. Different devices that access the network will then have the ability to use the same software. And the licenses? How is this managed?
For video, or a movie praticolare, the situation is very different! First of all, you have not found a compression format that it can be really compared to MP3. Despite significant progress has been made, the video, at least to a certain quality (comparable to the known VHS format), it remains "heavy" and difficult to treat, both in terms of memory occupation both in terms of computing time. A piece of music takes on average a couple of minutes, according to more according less, a film, on the contrary, on average, arrives at 90 minutes! Ultimately it was the reason for the development and dissemination of the elder brother of the CD: the DVD. The CD was designed for music, then 700Mb were substantially sufficient, but with the video we wanted something bigger and the DVD was the answer!
When we deal with the video the only task of scanning (conversion from raw format to a compressed video format such as AVI or MP4) computation time required machines and out of reach for most people. Download a movie from the Internet to be able to burn still requires a discrete time, which often discourages most from even trying.
In the movies in DVD format, then digital has opened up new forms of presentation and content. In a DVD, in fact, is not normally present only the film but are placed in support for subtitles in various languages (which occupy space), audio tracks in different languages (which take up space ..), special inserts, additional content, final altertnativi , custom framing, cards of the characters, usable sections of a normal PC! So a great amount of data that, if they must be downloaded from the Internet quickly, require a banda "dream"! However with time, when the connection speed will increase and the computer will always be faster, but these obstacles are overcome and the ability to "buy" a movie from the network may become feasible. Do not forget, however, that the era of high definition is practically begun. A film in high definition obviously contains much more information than those available today. We witness, therefore, to a spiral between the increase in the size of the video and the Internet bandwidth available.
The metamorphosis of the CD into DVD, which has initiated the era of digital video, is to be found today in the transition from DVD to Blu-Ray (Sony) or HD-DVD (Toshiba), advanced technology required by the amount of data that High definition brings with it!
Most likely, therefore, in the short term, the convergence Internet / DVD will be difficult, at best restricted to certain privileged users, as already happens with Sky (which offers its high-definition) in respect of DTT, without the traditional resolutions.
The first step, then, moved by the latest Microsoft consoles XBOX 360 and Sony Playstation 3, indicate that HD is ready to spread like wildfire, helped by information already disseminated to PC monitors 19-inch 1280 × 1024 resolution a bit 'all over!
The publishing industry, on the other hand, has certainly suffered less damage than everyone. Replicate a book, in fact, it is not convenient. A book lives because of its shape, the quality of its paper, the size of layout, for their special releases, all features are difficult to replicate in today's home environment. Recreating a book, after downloading from the Internet, is far from simple. Also "digitize" a book is not so easy, unless someone invents a "3D scanner" able to "copy" a text without opening it! Despite these peculiar characteristics happen to find some "chunk" of text on the net! But the damage is minimal, even on the Internet, because it is still very uncomfortable, at least for specific content: essays, novels, comics and more.
The experience of publishing in the end we see some indication of the possible solution to the problem of DRM in audio, video and software in general. Protect a file has long been a result compartment. There is always someone ready to undermine the sophisticated protection devices. Clearly, if you can not copy-protect a file, then punishment prevent the use, forget it and concentrate instead on the "why" you are buying an original product. Entice the end user to purchase a legal copy of a CD, a DVD or software, can be done by offering those features that can not be replicated by a "pirate copy"!
For software, for example, assistance, access to restricted areas on the network, gadgets, special promotions on other products, free invitations to events and presentations are some of the "technical" or activities that can lead to ' purchase of an "original" an end-user.
So I think that the solution of the problem may lie in the same end user. This must be willing to buy a product, make sure you get the "service" which, in the end, could not possibly get because they do not "replicable."
Since the topic long enough, I decided to divide it into several posts I will publish as.
From the IT perspective, and in relation to new technologies, advertising and DRM (Digital Right Management) have much in common, especially today where they both play a key role in building the Net TV platform. In particular they need to exist, to play an active yet non-invasive.
Both try to not be "bypassed"!
Both protect investments!
These problems, in the end, there have always been, but what has changed today?
Why is it so difficult to protect a resource or place an adv of a brand?
The main feature of the Net TV is to be an Internet-based technology, is extremely accessible for those who do, both for those who benefit. The absence, therefore, of particular devices for its existence makes it a very open system, subject to the known rules of the network.
The tools to deliver Net TV are all available directly on the Internet: Video Player, streaming systems, director of rooms, etc. ... Capture a video, then, with a webcam or mobile phone, an activity that is within everyone's reach. In this beta, so everyone can contribute to the evolution of Net TV, developing components or simply giving their opinion on the effectiveness or otherwise of a particular system.
Protecting digital content from copies indiscrimanate is an ancient problem, going back to the early days of computing. If at first the issue was essentially the so-called applications, computer programs to be clear, today - in an era of mass digitization - where everything is precisely Scanned (photos, movies, music, books, ...), the problem is taking on the appearance of a nightmare, both for the authors of the Work and for end users!
Although it is possible to protect digital content, new forms of use of these contents have completely disjointed system that, despite some of its limitations, has allowed so far to limit illegal copies of movies on DVD or Playstation games, and has guaranteed economic transitions on the Internet or ATM citizens. The question, therefore, is not so much in the protection system, understood as the encryption algorithm, but in its location.
The software (defined as the application), inserted in an environment like the Internet, has upset the system of standards adopted to date. The standards, in fact, have provided a real opportunity to market a product while helping security systems.
When Philips invented the Compact Disc (CD), to understand, this was adopted as the standard for support - and listening - music. Any electronics company could create their own CD players (paying the patent to Philips), but had to respect certain formats: standard indeed! If the electronics industry to adopt each of our standards, that is, its unique features and techniques in the production of a CD - and therefore also for the discs themselves - no one would listen to more music! Depending on the type of CD you purchased, you should find the corresponding record ... hell to the end!
The standards are therefore essential for the market and the spread of a product, as they ensure the end user. Any CD player will be able to read our favorite record without forcing us to change the whole - or almost - a stereo!
Recently, for example, the diatribe Blu-Ray (Sony) and HD-DVD (Toshiba), focused precisely in the direction of delivering systems that, as different, would allow not to require a drastic choice to end users. In addition, not always the best technology is the one that will establish itself in the market. Are many, in fact, the variables that come into play in the assertion of a standard with respect to another; as happened, for example, with the VHS system in VCRs!
To date, however, despite the electronics companies are certainly not a few, proposals for new technologies and standards are kept under control enough. Not all companies, in fact, investing in "prospecting" and "pure research". So in the end are a bit 'always the same companies to innovate, in a swing that gives you time to market to consume the old technologies and open doors to new ones.
In so doing, it has an important opportunity to agree on where to put the protection systems and choose what type of protection taken. All CD disks, for example, are equal, as are in fact the readers. It becomes, therefore, quite natural to find an agreement to enter code and controls in these devices.
What would happen if each of us to realize a new standard?
In fact it is exactly what is happening today in the Internet age. The technology is simplified, both from the point of view Hardware that from the point of view Software. The audio formats available today (such as video) are numerous, nonstante - then - only a few can really define standards.
If we add that the "real world" has gone to the "virtual" - or digital - the Internet, we understand how easy it is for anyone to access, quickly and globally, to technologies previously unthinkable. Today anyone with a little effort, can achieve its Video Player on the Internet. Once, on the contrary, create your own player laser in the garage was an investment to say the least risky, both in terms of cost and time!
Not least, then, all this is added the problem of cross-media, namely the possibility to enjoy the same digital content across multiple devices and different physical, same time! The explosion of this exceptional ability was occasioned by the spread of the MP3 music format (and derivatives) and the simultaneous increase of devices able to read it. An MP3 file, in fact, can be heard on a personal computer, a gaming console, a DVD-Video player, a stereo with CD player, portable CD player, an Apple iPod, a cell phone and all other devices - mobile - in continuous production (USB keys with built-in headphones, like iPod, ...). In short, a real boon for the end user, a nightmare for Authors!
Attempts to put the DRM in the neo-musical world has proven quite disastrous. The use of protective systems, such as that offered by Apple's iTunes, in fact limit the freedom of the end user can use the "purchased product" as it sees fit: if you buy a song on a particular store, I can not be forced to listen only with special tools (hardware or software), the only ones to determine its authenticity. In this way is not the concept of "acquisition of rights of use" of the song, in this case, there would be more correct to say that you purchase a service (limited) listening to a song with special hardware and software . All this brings with it the additional problem: the guarantee - minimum - the temporal continuity of what you bought! Some, for example, can still hear the "old vinyl" to 33 laps, paradoxically, are proving more durable than you might think. If the store I must provide the player (ie I binds to specific listening modes to validate the DRM), when the player is no longer available what will happen to the piece I bought? If I find myself in circumstances, which could not meet the required mode of listening, how do I listen to my song? From this it would be more correct to speak of "throwaway songs", with a maximum charge of 5 cents and the euro - and more - today!
This scenario is devastating in cross-media perspective: if you buy a piece of music I want and pretend to listen to him on the phone instead of on your home stereo, or any other device available. If not "kill" this daughter of the great opportunities of mobile! Mobile, therefore, does not mean "cell" or "mobile". More and more devices 'mobile' laptops, iPods, notebook, pen-drive, etc. ... It is therefore not possible in this scenario, buying the same piece of music for different devices, just to give "credit" to DRM . No one and no one would, in fact, it will.
Today it is not possible to know with certainty where and with what content will be enjoyed! (A matter of extreme importance that invests, as we shall see later, is the type of content that advertising)
Moreover, all these mobile devices, along with the fixed (such as personal computers, next-generation TVs, DVD / CD / DivX / xxx-Player), are interconnected in various ways: by Internet, Wi-Fi, Bluetooth, P2P with a lead in peer-to-peer!
Mobility also becomes co-operation between different devices or combination of devices, so you can use the iPod as the audio player and send the music to a NoteBook or un'impianto stereo!
It is therefore unlikely to find the uniqueness of the device in this era!
That alone would be sufficient to demolish the DRM forever, as the system of rights must be present to work on both the device and the digital content. On this last element, then the question becomes even more complex. First of all, we speak broadly of files, they both audio, video, applications, PDF documents or whatever. Second, by definition, a file copy and it is extremely easy to carry anywhere, as we have already mentioned. Third, the attack of a hacker, then altering the file itself, it is more affordable than ever!
At the end of the scenario that you paint the eyes of the authors is as follows:
In short, being a human being, in the end, he who buys (the person is, the end user who purchases the rights of use), fineremo for having to engage in the skin (or take with us) to validate an RFID Our digital content! In this way only those who possess this "digital signature" can enjoy that content on any device. However, even this solution, which apparently makes the issues of device and file-content, may have important drawbacks, such as to prevent the use of the content in our absence - ie assensa the right and then the DRM. In practice, if someone wants to watch content purchased from us, we are forced to lend our RFID-DRM, colleague, friend or relative who is! Privandocene but ourselves!
All devices, then, should support RFID, by cross-referencing between digital content and information contained in RFID itself. A third wheel, however, that does not solve the problem! It would not take much to hack the system, either on the file-content or RFID.
Moreover, in case of software devices, as the player to your Internet browser for example, the 'hacking would be immediate!
The experience gained from years of Software Piracy (Piracy in general or in any case, the DVD and other formats) now makes it possible to know, at least in advance, what can be bypassed or not. Excluded, therefore, proprietary systems or weak diffusion (such as Freeview or Sky prepaid card), which are now a world apart, protect digital content from the network, it is audio or video, which seem difficult, if not impossible.
Who has had the ability and patience to see the last of Steve Jobs Keynote, which presents the new Apple iPhone, will surely find the latest wonder fascinating multi-touch technology in Cupertino.
Fantasies to "Minority Report" apart (the reality often exceeds the imagination really), what struck me most, even if already present in many smart-phone on the market for some time, is the ability to surf the Internet like a home PC. The iPhone comes in direct competition with traditional phones and not with the smart-phone market today. Apple has introduced its solution for mobile, following in his classic line guide: simplicity - then - mass distribution, as has happened with the iPod.
If the smart-phone market today, those with Windows Mobile on board for example, allow you to surf the Internet, however, are perceived by the "mass market" as a hybrid between a phone and a notebook. I mean something different from the "phone" every day. To date, a phone is a "cell" in the sense that Web browsing is relegated to the few - a few even know that you can do it - (given how cheap) with solutions very far from those of a home PC, the size of display, for the speed of bandwidth, due to the difficulty of interaction with the keyboard or mouse simulated, etc. ...
However, almost unnoticed, it seems to me that there is a small revolution in the act of considerable interest, at least for Web developers
Being able to navigate a site from the "street", without changing the technology used is a huge step forward. To date some reality on the Web are double - if not triple: WAP, Flash Lite (version for Windows Mobile or Symbian) and Internet standards. Bring together and unify the browsing technologies is an important achievement, the antechamber to the true distribution of navigaione via mobile.
The WAP, for example, as has striven to emulate the web itself is failed completely. This reminds me of the digital terrestrial!
The Net TV, for example, in this new situation may find fertile ground to flourish even more than a few years ago. So there are all prerequisites to give further impetus to the second youth of the Internet. On the one hand, new forms of aggregation of the community and the other the possibility of exploiting these "experiences" as well as at home even in the "mobility" utter.
We finally! The Web, using the familiar Google brand, officially arrives on mobile. The fact that it has launched an advertising campaign (TIM) that shows the use of the Google search engine on mobile phones, enlighten those who still do not sapevavo the Internet - after all - it was also accessible from your mobile phone.
Actually there is a real technological novelty, in the strict sense of the term. WAP and derivatives (Flash Lite, for example) are available and used for some time, but what makes it interesting is the official sponsorship of the use of Google via mobile.
You can now open a new market realities that IT will have to program in their schedule of offerings, the ability to provide a version of Web browsers for mobile.
But how widespread is the use of mobile as a web browser?
Tim has also posted a short time ago, a text message (advertising) where informed that the rates of browsing the Web (or WAP) mobile mode were changed! In this case you pay only the connection fee (we hope soon to be eliminated, too) after which you browse for what you want for free. This is a step that confirms the fate that - sooner or later - waiting for us.
It is therefore evident a movement, a ferment in this area, tried - for example - an agreement on a set of guidelines for site development WebMobile between Nokia, Vodafone and Google. The W3C, for its part, proposes its guidelines .
According to research conducted by M: Metrics, 19% of U.S. mobile phone users regularly consult the Web through their mobile phones! Imagine the Japanese!
Daniel Applequist, an executive of Vodafone, said "we now know that the equipment available to users have the ability to surf the Internet, but are not used as much as they could be." This is true depends, almost exclusively, by the costs of connection, yet substantially different than home connections and not well advertised to the masses. In addition to this we must also consider that - at least in Italy - it is relatively recently that mobile phones have become popular color! Quesione to be reckoned with!
In addition, Applequist, argues that "the majority of Web sites available on mobile phones do not work well", and see well, we add, do not work well even with the normal browser on your PC!
The question is - unfortunately - still the same! The standard - in this area - seems to suffer from huge and insurmountable difficulties. The developers already fear, in fact, any repetition of the same wasteful scenario present on the desktop, where even the likes of Firefox browser still suffer from different operations depending on which operating system is installed. It 'hard to imagine a robust standard for mobile and secure when - even now - Microsoft IE renders a page in one way and another in Opera!
Surely part of the blame must be attributed also to Web developers often use proprietary features specific to a particular browser, thus making navigation - or even reading - not possible with other systems. However, for those who work in the Web, the prospect of a new device to explore is certainly fascinating, a few clouds on the horizon could discourage more, but we are confident a new market opens, and perhaps could be the chance to make - once and for all - the greater nightmare that plagues the majority of Web developers
W3C proposes its guidelines, it is up to us - but - try to follow them and, last but not least, to manufacturers of mobile phones could soon become Apple or Microsoft ... or if Adobe ever, as is buying everything!
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