Web Analytics

More about Web analytics The analysis of access to a Web site is an argument vast and interesting. The majority of the time the analysis is carried out by tools such as Google Analitycs , Woopra , Reinvigorate , etc ... However, for the most savvy, you may be planning to build their own personal analysis tool, or just to look at the "mysterious" log file of our Web Server. Council, then, to read Web Analytics David Vasta, text very useful to understand in detail all the processes that lie behind the tracking of access.

The guide is very comprehensive as it analyzes each aspect revolves around the topic of Web Analitycs. Also useful advice addressed to the coders, those who develop Web pages, how to use "correctly" tag and attribute. List below the major topics covered in the text by highlighting, in my opinion, the most interesting and useful to the "coder", ie those that do not directly affect SEO analysis:

  • Basics of Web Analytics: log file and metrics
  • Analysis tools
  • First analysis: visits, bounce rate, page views, navigation paths, an output link
  • Analysis of historical, geographical and seasonal
  • Analysis of the relevant pages and keywords
  • Analysis by referrers and KPIs
  • Conversion Analysis
  • Real-time analysis
  • Serach engine marketing (SEM) and Web Analytics
  • Analysis Tools for logs
  • Increase the visibility of a site
  • Legal Aspects of Web Analytics

2 comments to "Web Analytics"

  1. March 19, 2010 News from the blog on Web Analytics, and what tools to use that data to obtain :

    [...] Web Analytics Analysis of access to a Web site is an argument vast and interesting. The majority of the time the analysis is carried out by tools like Google analytics, Woopra, Reinvigorate, etc. ... Blog: undolog | read more [...]

  2. April 9, 2010 News from Webtrends blog on 2010: New trends in the era of Web analytics and SEO SSO :

    [...] Web Analytics Analysis of access to a Web site is an argument vast and interesting. The majority of the time the analysis is carried out by tools like Google analytics, Woopra, Reinvigorate, etc. ... Blog: undolog | read more [...]

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