Undolog.com

Following the presentation of the book by Thomas Tessarolo , " NET TV: Internet TV will change forever , "was particularly interesting for those who have been lucky, like myself, to be present. All very nice: refresh (good ones of Italian Farm - bold initiative-see), plasma screens, guests and actors!
This event offered a rare opportunity, if not only, for discussion of a topic more relevant than ever, the new Net TV, precisely!

Interventions in commenting on the book and the dynamics related to it were all, without distinction, very interesting and enlightening: the same Tessarolo, who commented on the chapters of the book, guests have said according to their respective points of view .

Particularly significant, in my opinion, was the speech by Roberta Enni of RAI ( see interview event by Antonio Pavolini of RadioImago ), which managed to shift the focus to a higher level, thanks to his experience RAI, broadcasters - public and mass - for excellence.

The prospects and issues raised in the book of Tessarolo, the potential of a non-linear TV (on demand) questions related to 'advertising and DRM (Digital Right Management), involving all participants, even those most skeptical of an imminent turnaround of television as we all know it - or we used to know. This phenomenon, therefore, interested in, is observed and followed closely, but not necessarily cry out to the revolution, as pointed out - rightly - by David Bogi, Head of New Projects Digital Terrestrial Mediaset .

Roberta Enni, in his speech, he highlighted some important issues, both regarding the current state television (DTT, Sky, broadcast, public) is linked to a possible scenario - also - the Net TV. This, of course, still suffers from some important shortcomings:

• This technology is "somewhat" evolved, at least for the average computer-cultural in our country, which makes it articulated, not so much in the realization (after all it is easier to Net TV and traditional TV), as in use. We, therefore, a country with a low technological culture (Enni thank you for the compliment made ​​all of us participants, stressing that "if a bomb exploded at the presentation of the book Tessarolo, the cultural level-Italian technological stoop much") not always, however, because of us end users.
• The Digital Divide, which flows from the previous point, makes the issue even more sensitive. It is so embarrassing - point blank - to invest large sums of money and time on a technology that has, at the base of its operations and its spread, need for broadband connections. Despite the increase (fortunately) of broadband connections, we are still a country at 56 Kbps and, in some areas, not even that!
• It is not entirely clear, and perhaps even wrong, as they embark on a migration from the PC - the desktop - to a TV (or monitor) from the living room. The Net TV to replace traditional television?
• I am not clear about the rules of the market to 'advertising, publicity and sponsors! All the dynamics applied to traditional television (and others) can not - and probably should not - be applied in this context, otherwise break up, as has happened in the past.
• DRM, as happened with the music, undermining content that, apart from the experience UGC (User Generated Content - the Web2.0 revolution) still remains poor, with few exceptions.

Judge, in the short or long term, a technology such as Net TV, trying to overlay, highlighting virtues and defects, to traditional television, is perhaps the one that absolutely should not be done. However, for those already working in the television industry, both for those who became part coming from other experiences, there is no doubt that somewhere must even starts ...

As has already happened with the music and publishing, video over the Internet may evolve and grow in parallel to traditional television. The differences, both positive and negative, along with the difficulty of framing at all costs dynamics tested in other contexts, such as DRM and advertising, they just show that the Net TV is something very new and different, it has very little to do with traditional television.

We could fall into deception, because of the video so similar to the beloved TV, but this technology, which is the ability to express themselves through sound and moving images on the Net, has much more to offer than a simple (and very profitable) clash with TV (general) traditional.

David Boggi ( see interview event by Antonio Pavolini of RadioImago ), for example, carefully points out how the same format has different levels of penetration and audience in relation to user experience, or the device used and the context of benefiting from them. This therefore means that some content for Net TV will be totally different from the content that we know now, at least the same content on the Net TV will have a different and unexpected result.

This does not mean, however, that the living room TV will not change anything! What is certain is that it will evolve, both in technology and in content offerings.
From the technological point of view, as a television appliance, it must improve by incorporating tools and digital devices (such as DTT and embedded devices standard digital input: see USB). Must allow use of cross-media content, as happens today with the music and mp3.
From a content perspective, the advent of the Net TV can only do well, since the collapse of viewers of broadcast TV in recent years.

Note on 'on demand
The ability to choose content, deciding when and where it (PSP, TV, PC monitor, iPod, ...) are known characteristics Internet users, who have already experienced this freedom. For example, with music by downloading an mp3, burn it onto a CD to listen in stereo or copying it onto your iPod, to listen to open air in electronic publishing: the site of Repubblica.it going to print an article in PDF or read it online.
However, choosing, deciding what to watch and where to look, is an action that requires energy, a will that traditional television has never requested. TV - at most - of the proposed appointments (scheduled), a "mass meeting".
Who has not happened, turning on the TV, to run into a movie in your video library owned?! Yet, precisely because it broadcast on that channel at that hour, he is eventually captured, involved in a traditional television network.
It may be that the new generations are brought (or equipped) to choose the most to benefit and least passively.
However, I believe that sometimes you do not want to choose! One needs, however, that someone else choose for us, who decides what, when and where to be found.
Why? To not end up like Buridan's ass. To understand, is the same mechanism that drives the radio - even those issues on the Internet - or the pleasure of "now what do they do?" The unexpected, therefore, is also - in my opinion - an essential element that should not be be missed. It follows that the possibility, and I repeat option to choose is a step forward, however, can not and should not erase the current dynamic. The same Tessarolo, in fact, points out that the «[...] Net TV will be mainly non-linear, then that will prevail demand mode. What does this mean? That will end the practice of zapping or not we love to have more appointments with the TV? Absolutely not, indeed. Both of these habits, even in the era of Net TV, will remain deeply rooted. Only in some cases, tend to be "exercised" so Dovers. "

Finally, the argument is Net TV shows broad, rich and extremely interesting, mainly because it is pushing person in charge at the technical / computer, and those who make television for years and those who use it to change the way you think. In particular the 'advertising and DRM will be reviewed in a totally new perspective, and - today - almost unpredictable.

Thus, the book of Thomas Tessarolo may well be considered a must, to have and must-read for those who want to undertake the journey to this new frontier, which opened in an almost unexpected, daughter of the Network, which most likely is, without exaggeration, the most great global revolution never happened in human history.

This article was useful to you?:

Loading ...

• 

• Tweet