The Net TV - at least for now - is not an alternative to traditional television. Right now, or at this stage is something that travels parallel to the TV housewife. Some reasons for this state are, for example, the ability to see the Net TV in your living room. To date, the PC remains the preferred tool for viewing and interaction with the Net TV. This absolutely does not mean that will always be so, indeed, in all likelihood (see multimedia stations) we are increasingly approaching the day when the PC or his heir, will find its place under the TV (or monitor?) In Our living room.
However for now we must satisfy to solve logistical problems each in its own way.
Linear or nonlinear
One of the key features (if not essential) of Net TV is its ability to provide video on demand. Rather than on-demand we talk about non-linearity, the characteristics that virtually all Web browsers experience every time you move on the network. Precisely because the daughter of the Net Tv not differ at all from today's dynamic navigation, click on what interests me and I see now! And a need unload good (download) locally!
There are those who say that this characteristic of the Net TV makes a wrong comparison with television today. Also in future, therefore, always thinks two ways to approach, a classic, linear, with a continuous video stream and a divesra, nonlinear, set in Net TV.
I think that the continuous stream video, linearity, has really very important in certain situations and contensti. The characteristic of non-linearity certainly should not be underestimated. But a tool like the Net TV may need to Implement also features streaming or live (streaming in real-time). Nothing prohibits a site to propose a video window with a live format, just as happens today on regular TV.
It seems obvious, therefore, if not assume that just at a Net TV will be really under my TV will be difficult, at least for me, go see today's TV, where the format and offer Net TV is at least comparable what - forced - we see today.
Despite the Net TV is profoundly different, then, from an average television, some dynamic conitnuano to affect the community and discussions on these issues are on the agenda, distribution rights, advertising, marketing, net-working, user - -generated content, are just some of the arguments that orbit around the "new" television, or television of the future.
But we can reflect on how it could change our approach by adopting the Net TV to replace today's television. What accadreebbe? What would change?
1. The TV Guide
Here's the first thing that comes to mind which will have no effect in the new vision on network television. "What do tonight?". Question useless on half as Internet: will be the same provider - the provider channel - to inform us of his schedule, among other non-linear! We us to enter the channel and read what you can send broadcast! We perhaps informed through RSS feeds or a nice Newsletter (if ever your phone) will keep us informed about our favorite programs. Then questions like "When do what?" will become meaningless one.
2. The death of WAP: cross media platform
"What is involved?" someone will say ...? The explosion of media most important of all - the video - the network is relatively recent. Even with the new Apple iPod Video had to appreciate the approach of a new era. With the iPhone - and taking immediate competition (see "The iPhone second NOKIA) - Internet as a whole (mail, voice, mp3, video, etc ...) entered the mobile as never before have . Today we now have FireFox, Mozilla or Opera on your phone is a standard, then, it follows that the site will be xyz waterway in the same way both at home (via PC) and the "street", via iPhone for example. Only one site, two different media: Convergent Media! Moral: the Net TV has all the potential to explode as never could have done only a couple of years ago.
3. Tips for Buying
<> Hot Topic, rather hot. Advertising is a crucial issue for Net TV? How, when, where, as it digested users are just some of the questions that the whole community is putting marketing. Probably like Advertising want now is dead. Surely you can not attack the Net TV as was done with television home for a variety of reasons almost obvious.
Enter spot, or banner advertising before or after the video is in bankruptcy departure, there will always be someone who can eliminate them quickly, remember that we are on the Internet and anyone can contribute.
The only alternative - the collapse of the penalty system, or sooner or later - is a change of direction, a new business strategy, a new marketing that is able to evolve rapidly as the same community network.
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As you have noticed I have entered a new friendly service for sharing files: Box.net. This tool (nell'ormai usual style web.2.0) offers 1GB of free space (you can pay raise is the features that space, the Basic version - free - you still offers 1GB) place where each file type (l ' you can only preview for media files such as JPG, MP3, GIF, ...). The system is very well made (beginning I had some difficulty move in the pages ...) and allows you to manage a real disc allowing you to create virtual folders, subfolders, send files, manage Tag, added information and more . 
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